• Drop a Hint
If one considers thought as the stage between question and answer, it is hints that can help thought along towards the other side.
What would be a wonderful product? ー This is the wonderful product I'm looking for.
The process that connects these two points is thought, and while one might imagine that this is a complete description of the whole process, if one considers a single product not so much the answer as a mere part of it, the users themselves also come up with their own
answers (ideals), and we believe that our role of giving hints within this process of question and thought (selection) is also a creative one.
As in other situations, the hints have always come from the ones who know the answers, it is perhaps more accurate to say that we create something which """"may be useful as a hint"""".
Taking the proposition of bringing out something which does not exist in either the natural world or the market, and using that to explore the possible solutions, we try to look at each product as if it were an experiment.
Product brand
SQUAIR is a brand and a project for creating products that bring forth possibilities rather than answers, based on the concept “DROP A HINT.”
